Pursuing ‘Relentless Simplicity’

The UEFA Pro Licence is, currently, the top qualification in football coaching and management and mandatory in the higher end of football. All the home federations run their programmes and for the past nine years I’ve been involved either as presenter, contributor or part of the planning team in the FA version.

Typically about 20 managers and coaches are accepted onto the programme each year. The licence has to be renewed to keep it current. So this last weekend we had our refresher group renewing their licences and our mid-season group meeting together to share some of the programme.  We invite figures from football and other sports to share their insights.

For me, the UEFA Pro Licence weekend is a refreshing reminder that there is still integrity in football with successful individuals who have the humility and openness to share failures as well as successes.  Whether you listened from an education or a football perspective there were lessons to be learned. My seven key lessons are these.

  • “You can coach technical ability, develop fitness power and strength but you cannot coach courage, belief or hunger – all of which are abundant in elite performers.” Mick Wadsworth (30 years in coaching). These are qualities which have to be ‘found’ in the individual with the coach or teacher, having ‘found’ them, gradually drawing them out.
  • “Performance psychology migrates between the land of reality and the sea of bullshit, no one wins an encounter with a speech.  Protect your players from too much of you and let them make their own decisions” Peter Moores Lancashire County Cricket Club
  • “To coach players and develop them you need a well understood consistent infrastructure and a coach who is open-minded and prepared to study new ideas and solve problems.” – Rafa Benitez who has coached in Spain,England and Italy. Rafa told the group that at half-time in the 2005 Champions League final he made no big speech – focusing instead on tactical changes and inviting the players to be ‘proud.’ A minute before he was due to go back out he discovered because of an injury he had to change his team again.
  • “No matter how thoroughly you prepare, how much time you spend in getting tactics and formation right, how much detail you go into nothing can prepare you for the occasion. The occasion changes performances and changes behaviour.”_ - Rene Meulensteen Manchester United First team Coach on setting up to play Barcelona in the Champions League Final. The level of detail in preparation is frightening!
  • “Don’t wait … Create!” Brendan Rogers who has stuck to his personal philosophy and principles of play in his pursuit of world class coaching and whose team are now earning plaudits for their high tempo possession football. He talked of his own learning journey including working with Mourinho. A manager who was obsessive about detail down to the colour of the cones, whose commitment meant he’d occasionally work late and be found asleep in the dressing room at 7.00 the next morning!
  • “Look at your talent pool and work out their cost per minute on the pitch!” Malky Mackay, manager of CardiffCity whose management approach is forensic in its detail. This maxim could apply to any profession
  • Finally, the message that emerged more than anything else regarding coaching and teaching was, “the environment is the best teacher” In other words, the circumstances in which you have to learn provide the benchmarks and shape the everyday behaviours and habits which then deliver the performance.

The man on top of the mountain didn’t fall there. The managers, teachers and coaches who excel in their discipline are life-long learners and students of their game.  They are in pursuit of what Mourinho calls ‘relentless simplicity’, making the complex simple, seeing beauty in every aspect of their chosen game.

Stick to the Knitting!

The phrase ‘stick to the knitting’ popularised by Tom Peters is interpreted as guidance to businesses to do this – to focus on what they know and do best and nothing else.

For over 200 years the small Dales town of Dent stuck to its knitting. Dent, in the north of England owed its prosperity to wool, and developed a cottage industry of knitters, mostly men. These knitters became known as the Terrible Knitters of Dent. Terrible then meant ‘awesome’ – surprisingly good! The knitters went at it night and day, sometimes whilst they herded sheep, milked cattle or repaired their roof! They multi-tasked using knitting ‘sticks’ tucked into the belt as one of the needles. The locals had to stick to the knitting to sell the products and keep starvation at bay. Needles often became bent and worn with use. An 18th century rhyme went:

She knaws how to sing and knit
and she knaws how to carry t’kit
While she drives her kye to t’pasture

The Terrible Knitters of Dent were awesomely good at what they had to do. They shared ideas, collaborated, maintained a high standard in their work and thrived together. They also did the other things but never stopped sticking to the knitting for a moment. Tourists would come from miles around to watch as they knitted with one hand and milked their cow with the other! We can learn from the knitters.

For me the lessons of the knitters are bound up in what my colleague,John Turner, calls the three C’s: Clarity, Coherence, Consistency. We might add a fourth, Community.

Organisations such as schools apply the three C’s when seeking to improve. By focusing down, by saying no more often, by avoiding the temptation to fulfil others’ agendas schools become terrible knitters. Clarity is found when agreement is reached over core purpose. For us core purpose is about planning, delivering, evaluating and improving quality learning experiences for and on behalf of the students – nothing else!. Top sports coaches talk of the power of focussing on process over results. A focus on results distorts preparation. We say focus on the processes of learning. For the knitters clarity was being sure that what they could produce was useful, locally owned and of the highest quality.

Clarity around what makes great learning precedes coherence. Coherence comes when we build and share agreement on the mechanisms for the delivery and scrutiny of great learning and each and every one of us buys in to those mechanisms. This means that we meet and talk regularly about what we do well and how to get even better; we monitor, support and challenge each other and we benchmark against the best. Coherence for the knitters would come as they sat around each others’ fireplaces and talked.

Finally a school achieves consistency when great learning is a matter of routine. Consistency is when, day on day, learning is optimised for the benefits of the students. This does not mean each and every lesson, every day is high in teacher energy and suffused with novelty. It means that students are actively and purposefully engaged often feeling a responsibility for their own learning and the learning of others. When a learning community comes together in support of an agreed purpose, you witness discretionary effort! The knitters survived as a community phenomenon into the 20th century. The Community adds leverage to any common goal. A community who invests in delivering great learning directs and schedule its efforts towards its day on day delivery.

Having worked with a community of schools over a period of 18 months we found remarkable progress once agreement on what comprised great learning was in place.  Once we had clarity over what great learning looked like, we were able to pursue coherence in delivery and consistency in its quality. Here is our clarity on Great Learning. Students across our community -

  • Value and Enjoy Learning
  • Are Actively and Purposefully Engaged
  • Are Safe, Secure and Self Confident
  • Build and Sustain Relationships
  • Stretched Through Challenge
  • Are Creative, seeking out Patterns and Solutions
  • Ask, and are asked, Great Questions
  • Make Progress Based on Feedback
  • Transfer Their Learning
  • Take Responsibility for their Own Learning and the Learning of Others

The Terrible Knitters of Dent endured without any sorts of checklists. The harshness of daily life alone reminded them to stick to the knitting. Be clear about, and focus relentlessly on, what needs to be done. Eventually as you become accomplished in your knitting you might be able to milk a cow at the same time.