Clients, past and present

Bournemouth FC
Brentford FC
Cheltenham Town FC
Finnish Football Association
Football League
Forest Green Rovers
Hayes and Yeading FC
Leicester City FC
Middlesbrough FC
MK Dons
Referees Association
Stockport County FC
Swansea City FC
The Football Association
The League Managers Association
The Premier League
Turkish Football Federation

Training and Consultancy

I have been the Designated Learning Consultant to the Football Association for 20 years. When I first started my brief was to design and deliver a Generic Tutor Training Programme.  This was to upskill all of the 1,400 full and part-time tutors who delivered any FA course. Over the years I have contributed to the review of the 2010 World Cup, the move to St George’s Park, the development of the England DNA and more recently the redesign of the UEFA Pro Licence. I co-delivered on both the recent Elite Coaches and Professional Coaches Awards. I’ve contributed to every FA UEFA Pro Licence since its inception, attended all the overseas study visits and helped introduce a multi-disciplinary independent research study as a key part of the programme. In addition I have worked for football clubs from the Premiership to the Conference South: the top six tiers of English football. I work with clubs on motivational and learning issues – particularly for staff and players.

I now work with UEFA as a part time consultant helping them construct a set of protocols for adult learning which can be used by Coach Educators across the 55 European Federations. As part of this work I’ve hosted major international conferences for Coaches and Coach Educators across Europe


More than any other intervention the generic tutor training programme which you devised has transformed coach education within the FA. 2015

Danni Every, former Head of FA Learning

Enjoyed working with Alistair when we revamped the FA UEFA Pro Licence. Since he first came to Middlesbrough when i was captain there he's been an innovative thinker and full of energy.

Gareth Southgate, England Manager

"It's been a pleasure to work with Alistair. He has helped me enormously with my Pro Licence. It's been an honour to complete the best qualification of its kind in the World." June 2020

Juan C Osorio, International Manager, World Cup finalists 2018

"The design and delivery of the FA UEFA Pro Licence is amongst the best we have seen."

Peter Rudbaek, UEFA Jira Panel Member, 2019

"Alistair helped us transform how we deliver our large international conferences with delegates from across Europe and beyond based on his understanding of adult learning and programme design."

Jozef Zahorsky, UEFA Coach Education Specialist, 2020
To get in touch or find out more contact me