The company Frog Trade changed its name to Frog Education in 2014. This change marked a shift in company thinking from being technology driven to being focused on learning and learners. Its reflected in how Frog design product. We start from an understanding of motivation and engagement drawn in part from the world of gaming and we add to this a secure knowledge of the principles of learning. We ask – what motivates a student to stay involved and how can we help them learn?